Women in Business, 11 October 2006: Hosted by Krishna De

As a business owner, we not only need to insure the physical assets of our business but also our intellectual property.  On this week's show  Olivia Catesby, European Patent Attorney, shares with us how we can protect our intellectual property.

Great solutions, products and programmes are wonderful assets, but if no one knows you exist, you won't realise the professional success you desire.  Louisa Bird, womens marketing expert, talks about the challenges facing women marketing their businesses.

Media note: The 'Women in Business' radio show is hosted by Krishna De, international author, broadcaster, speaker, business development and personal branding expert.  This live recording was originally broadcasted on Dublin City Annalivia FM 103.2.

The show features business women based in Ireland and provides inspiration, strategies and guidance on how to expand your professional and personal success, balancing the many challenges facing working women today. 

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Todays Women in Business Podcast is Ireland's first and leading podcast for women in business.