Women in Business, 14 March 2007: Hosted by Krishna De: How to build your employer brand

Building a strong and compelling corporate brand is critical to the success of your business. Take for example the brand equity that has been built in the global consumer brands of Nike, Disney, Apple, Starbucks to name only a few.

In today's fast paced world of work, if we are to attract and retain great talent to deliver our goals, it is insufficient to build only a strong corporate brand.

We have to consider three other aspects of building our brand:

1. our employer brand - how we differentiate ourselves as an employer of choice for the people we want to attract and retain to help us deliver our business vision and strategy
2. our team brand - building a team that has a strong sense of purpose and identity and one that other teams inside your business and outside your business want to do business with
3. our personal leadership brand - ensuring we stand out from the crowd as a business leader, not only to achieve the career success we desire but also to inspire our people to both deliver great performance but realise their own potential.

Over the next three weeks, I will be in conversation with my podcast partner here at TodaysWomenInBusiness.com, Ann Greene and we will be sharing tips on how to strengthen your employer brand, your team brand and your personal leadership brand.

Today we start with how to develop your employer brand.G et ready to take notes as we provide an overview of employer branding and three actions you can take to strengthen your employer brand.

Employer Brand Show Notes:

01.20  What is your employer brand?
01.40  Why is it important to build and leverage your employer brand?
05.00  Is developing your employer brand is only relevant to large corporates?
06.40  How we can express our employer brand?
12.30  How do you determine other people's perceptions of your employer brand?
16.00  Three actions you can take to further strengthen your employer brand

You can listen the Women in Business podcast by clicking the player above or you can download it to your PC by clicking the download MP3 link; or you can find us in iTunes.

Do share your thoughts on this audio tutorial by posting in the comments section and if you have found specific strategies that have worked for you in developing a strong employer brand I would love to hear from you.

Media note: The 'Women in Business' radio show is hosted by Krishna De, international author, broadcaster, journalist, speaker, business development and personal branding expert. 

The provides inspiration, strategies and guidance on how to expand your professional and personal success, balancing the many challenges facing business women today. 

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.  In the case of reuse or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.

Todays Women in Business Podcast is Ireland's first and leading podcast for women in business.