As you position yourself as the expert in your field and you get sought out by clients, joint venture partners and the media, you can be sure that one of the first things they will do is do an online reference check. in other words they will "Google" you to check your reputation and the credibility of your personal brand online.
How confident are you when someone searches your website or reviews your offline marketing materials? Do they fully express your expertise? Are they "on brand"?
How comprehensive and impactful is your online media kit? If journalists or researchers take a look at your website, do your online marketing materials make it easy for them to connect with you and make their job easier so they will want to do business with you time and again?
Developing a professional and comprehensive media kit both online and in the traditional printed offline format is important for anyone who is looking to position themselves as an expert in their field. But where do you begin? And what should you include?
These are some of the questions we will be covering in our next "Biz Growth Live" call with media expert Shannon Cherry of Cherry Communications.
Your media kit is an often an overlooked element of your marketing collateral but one that can help you build your personal brand and stand out from the crowd.
If you would like to ensure that your media kit expresses your expertise and credibility, be sure to join me for the next "Biz Growth Live" teleseminar - remember it's free to join and takes place at 1pm ET/6pm Dublin and London on Monday 18 June 2007.
All you have to do is register online.
I haven't been too enthusiastic with Google's search engine lately. Most of my best publications are on the 2nd and 3rd pages, but at least my blog is on the first.
Posted by: Dan Schawbel | June 14, 2007 at 01:07 PM