Women over 50 build their personal brand online

Just because we get older doesn't mean that we can not and should not keep up to date with technology.

Increasingly a growing number of social-networking websites are being developed for people over the age of 50. The Internet monitoring company Hitwise claims that 14 percent of adult Internet users are older than 55 and it predicts that seniors in Britain will overtake 35 to 44 year olds as the age group with the largest representation online.

Let's take a look at a few great examples of women well over fifty years of age who are building their personal brand online.

If you have not heard of GrannyMar, she's a podcaster in Ireland. In fact she is possibly the oldest female podcaster I know. I had the honour of meeting her at the recent PodCamp Ireland - I managed to persuade her to talk about getting started podcasting which was of great interest to many at the conference. You can hear her reflections on the conference at her most recent podcast.

Then there is Jacqueline Wales, herself over 50 and a previous client of mine, who has now become an author, speaker and coach with her great programme Fearless Fifties. Her business is just over a year old and she has been building her personal brand online through her personal portal, her website and her blog.

And how can I forget the terrrifc Cara Lumen who I have had the honour to work with on a number of events over the last couple of years. She won't mind me telling youthat she is now in her middle seventies and in the last couple of years has built her business on the internet through her information products - of course she is a blogger too.

So if you think your are too old to start to build your personal brand online, think again and take inspiration from Cara, GrannyMar and Jacqueline.

Comments

[Grannymar]

Krishna,

I have a long way to go to catch up with your talent.

Thanks for the mention.